I’m an Account Director turned writer, and with over a decade of experience in branding, creative and advertising agencies, I have an in depth understanding of how to uncover the most important information to deliver compelling, meaningful content. I take the time to really understand brands, briefs and the task at hand, crafting work that is thought-provoking and relevant to the audience who reads it.

Over the years, I have developed a niche in residential and commercial property, following 5+ years working in creative agencies that specialise in this particular industry.

I write with the same approach I have to the way I live my life - simply, and with intent.

I specialise in the following areas:

- Workshop preparation, facilitation and reporting
- Naming sessions
- Brand positioning

- Brand development - positioning, key messaging, core proposition
- Tone of voice
- Advertising and marketing collateral
- Websites
- Blogs and articles
- Social media posts
- EDM campaigns
- Press & online advertising campaigns
- Corporate communications

- End to end strategic management of branding and marketing for both residential and commercial developments
- Copywriting for full marketing campaign deliverables


For agencies & creatives

With 8 years spent in client services, I understand the importance of meeting deadlines and launch dates as well as budget restraints. I work collaboratively with creative teams to ensure my work aligns seamlessly with their strategy, concepts and designs.

For in-house marketers

Acting as an extension to your team, I take the time to understand the company's brand personality, and deliver to brief - whether it's brand messaging, in-house comms or marketing campaigns.

For start-ups

This is probably the kind of work what excites and inspires me the most. I’ve worked with many small businesses to help them define their place and create a strong voice in the market.


“I had the pleasure to work with Shalane on a number of projects for The Heart Research Institute. She picked up every job with ease using her wide range of skills – from project planning, content strategy and copywriting skills. She delivered all content for our digital appeals which went out to over 91,000 supporters. The campaign was very successful and was instrumental in raising funds for our Tax Appeal.
My wider team love working with her, as put simply .. she just gets it! She is a delight to work with and has a great passion for any brand she is working with.”

Sarah Hawkesford, former Marketing and Communications Manager at Heart Research Institute (HRI)